Obamacare Group Targets GOP States For Enrollment Campaigns
August 12, 2013 by Ben Bullard
Enroll Amercia, the major nonprofit behind the Obamacare enrollment effort, is mounting a hard push into States with Republican governors in an effort to overcome strong conservative resistance to the President’s soon-to-launch health care coverage program.
According to The Hill, the multimillion-dollar effort will soon descend on 10 States, nine of which are led by GOP Governnors – Arizona, Florida, Georgia, Illinois, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania and Texas – all of which currently have no State-run health insurance exchanges, which Obamacare requires in order to sign up residents for government-back health coverage.
To date, Enroll America has doubled the size of its staff, which currently includes 3,000 volunteers expected to hit the ground in Red States ahead of the Oct. 1 Obamacare start date.
From The Hill:
Enroll America President Anne Filipic emphasized that the group’s mission is not to promote ObamaCare politically but to provide nuts-and-bolts information about how the law works and to encourage people to sign up for new coverage options.
“This is not a conversation about politics,” Filipic said. “This is a conversation about what does this mean to you, to your family, to your pocketbook. And there’s such power in that.”
…A state like California wouldn’t make the cut because the state is already aggressively promoting enrollment, while Texas and Florida remain hostile to implementing the healthcare law.
Enroll America was created specifically to encourage enrollment in the law’s new coverage options, not to promote the law politically.
“People aren’t interested in the politics,” Filipic said. “They want to know what it means to them and their families, and what the new options are.”
Filipic herself campaigned for President Barack Obama’s Presidential bids, as are other Enroll America staffers, who represent both current and former Administration officials. The group is deploying the same community organizing tactics that helped assure the President of his 2012 victory.
“So far, Enroll America has focused primarily on building a network of community organizations and local volunteers, and will ramp up its contact with the uninsured as the open enrollment period for the exchanges grows closer,” the report states.