Sales Drop Week To Week
February 14, 2012 by UPI - United Press International, Inc.
WASHINGTON, Feb. 14 (UPI) — U.S. sales receipts fell sharply in the week ending Friday as a trade group said low volumes of sales can produce more volatile swings than high volumes.
Sales for the week ending Saturday “tumbled by 2 percent,” the International Council of Shopping Centers said in their weekly sales tracking report.
“The current low-volume period can be more volatile than otherwise,” the report said.
From the same week a year earlier, sales were up 2.8 percent.
For the second consecutive week, national average temperatures were well above the long-term historical averages. However, the week concluded with a “deep freeze (that) … erased memories of mild weather early in the week, as shoppers hit the stores, snapping up any remaining winter-clearance items.”
The weather has a strong correlation to the sales volume on any given week. Stormy weather, even rainy weather, can keep shoppers from venturing out, while unseasonable temperatures can undermine seasonal sales promotions.