The words “shared endorsement” sound fairly benign. But in fact, it’s a scheme cooked up by Google to feature users’ names, photos and profile information in advertising.
The Google Terms of Service, under the heading “Your Content In Our Services,” state:
If you have a Google Account, we may display your Profile name, Profile photo, and actions you take on Google or on third-party applications connected to your Google Account (such as +1’s, reviews you write and comments you post) in our Services, including displaying in ads and other commercial contexts. We will respect the choices you make to limit sharing or visibility settings in your Google Account. For example, you can choose your settings so your name and photo do not appear in an ad.
Don’t want to be featured in an ad without receiving compensation? Opt out here.
And don’t think Google is the only company using you to hawk goods and services. The Wall Street Journal published this chart in October, when Google announced its plan: